The Apple has the fewest bells and whistles. It has simple sound and few graphics special effects. In a way, that is a weakness because markets for the other machines are getting bigger. ↗
We want a book to be a book. We'll have all the interactive bells and whistles but our intent is to engage young people in reading, not to show them a movie. ↗
Why did they keep changing guitars and amplifiers when they were perfect? They did the same things with cars, if you ask me. They forgot how to make them right, because they focused on style and bells and whistles. ↗