In an online community, there's this kind of social economy between the community members. Some people have status because they make cool skins or that's a good website that's visited a lot, but there's no real gameplay there. ↗
That, we encourage, and I think we're doing a pretty good job with the website and also the DVD, like the first season came out and the second season's being prepared now. ↗
It is clear that for many of our members two websites would make things more difficult, so we are going to keep Netflix as one place to go for streaming and DVDs. ↗
They googled Hulk Hogan and there were 4,000 different websites and one guy was making like two and a half million dollars, three million dollars a year just selling my merchandise. We had to shut him down but he was making some serious money just selling my stuff. ↗
With our website we didn't want people to come to our site and find out about Radiohead. We wanted them to come to our site and find out about what Radiohead are finding out about. ↗
