#vocabulary

The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace. ↗

— David Ogilvy

#consumers #important #marketplace #most #product

Sound is the vocabulary of nature. ↗

— Pierre Schaeffer

#sound #vocabulary

There is a way in which all writing is connected. In a second language, for example, a workshop can liberate the students' use of the vocabulary they're acquiring. ↗

— Marilyn Hacker

#connected #example #for example #language #liberate

It is our duty and our joy to communicate our hearts to each other. Words assist us in this task. ↗

— Kate DiCamillo

#verbage #vocabulary #words #communication

Metaphor isn't just decorative language. If it were, it wouldn't scare us so much. . . . Colorful language threatens some people, who associate it, I think, with a kind of eroticism (playing with language in public = playing with yourself), and with extra expense (having to sense or feel more). I don't share that opinion. Why reduce life to a monotone? Is that truer to the experience of being alive? I don't think so. It robs us of life's many textures. Language provides an abundance of words to keep us company on our travels. But we're losing words at a reckless pace, the national vocabulary is shrinking. Most Americans use only several hundred words or so. Frugality has its place, but not in the larder of language. We rely on words to help us detail how we feel, what we once felt, what we can feel. When the blood drains out of language, one's experience of life weakens and grows pale. It's not simply a dumbing down, but a numbing. ↗

— Diane Ackerman

#metaphor #vocabulary #experience

This document outlines our plan to perpetrate insurance fraud, insider trading, and character assassination. ...hopefully tripling our paycheck on this job. Okay, see? Those words I understand just fine. Use them more often. -Lieutenant Massey Reynstein & Captain Tagon ↗

— Howard Tayler

#money #plans #vocabulary #money

We are losing our common vocabulary, built over thousands of years to help and delight and instruct us, for the sake of what we take to be the new technology's virtues. ↗

— Alberto Manguel

#vocabulary #words #technology

The Greek word for "return" is nostos. Algos means "suffering." So nostalgia is the suffering caused by an unappeased yearning to return. ↗

— Milan Kundera

#nostalgia #vocabulary #suffering

We’re sick of hearing people say, “That band is so gay,” or “Those guys are fags.” Gay is not a synonym for shitty. If you wanna say something’s shitty, say it’s shitty. Stop being such homophobic assholes. ↗

— Pete Wentz

#lgbt #vocabulary #gay

In fact, eloquence in English will inevitably make use of the Latin element in our vocabulary. ↗

— Robert Fitzgerald

#eloquence #english #fact #in fact #inevitably