I have long felt that it is readers and viewers of conservative media who could benefit from a more balanced discussion of what is at stake in our policy and the actions of our government. ↗
You set up a story and it turns inside out and that is, for me, the most exciting sort of story to write. The viewer thinks it's going to be about something and it does the opposite. ↗
Basically, what you really want to do is try to engage the viewer's body relation to his thinking and walking and looking, without being overly heavy-handed about it. ↗