Advertisers and marketers should be looking to bring new experiences to different parts of the brain. It's a more profound idea than just dropping a billboard into a video game. ↗
I was a very happy child, so to speak. But, since we didn't have video games or television, and very little radio, in terms of a form of entertainment, I used to read a lot and I would draw a lot, and those two things used to occupy my time. ↗
When I'm making video games today, I want people to be entertained. I am always thinking, How are people going to enjoy playing the games we are making today? And as long as I can enjoy something other people can enjoy it, too. ↗
A geek isn't the skinny kid with a pocket protector and acne. There can be computer geeks, video game geeks, car geeks, military geeks, and sports geeks. Being a geek just means that you're passionate about something. ↗
Some people think literature is high culture and that it should only have a small readership. I don't think so... I have to compete with popular culture, including TV, magazines, movies and video games. ↗
