That's the reason support for the National Endowment of the Arts is so important. It enables those ventures that aren't viable commercially to be done. ↗
Once a novel gets going and I know it is viable, I don't then worry about plot or themes. These things will come in almost automatically because the characters are now pulling the story. ↗
We have to make their livelihoods viable, get them the proper prices for their produce, try and make them stay rather than sell their property and leave again. ↗