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I want the BBC to be a mass market public service broadcaster still funded by the licence fee... and the licence fee is more durable than many people in the commercial sector believe. ↗
Without the BBC, the proliferation of television and radio channels by the private sector would simply result in more and more channels, with tiny audiences, all seeking to do the same thing. The future would be one of fragmentation - fragmentation without either plurality or diversity. ↗
Put simply, behavioural economics argues that human beings' decision-taking is guided by the evolutionary baggage which we bring with us to the present day. Evolution has made us rational to a point, but not perfectly so. It has given us emotions, for example, which programme us to override our rational brain and act more instinctively. ↗
#baggage #behavioural #beings #brain #bring
We are increasingly recognising and accepting, respecting and celebrating, our cultural diversity. ↗
#celebrating #cultural #cultural diversity #diversity #increasingly