#u

I've done reasonably well over the last 10 years because I took the strategy of language and politics and applied it to the corporate world, which has never been done before. ↗

— Frank Luntz

#because #been #before #corporate #corporate world

One of the things that you have trouble with politicians, particularly in Washington, is when you get mad at them and you can't touch them; you can't punch them; you can't yell at them. ↗

— Frank Luntz

#mad #particularly #politicians #punch #them

Politics is gut; commercials are gut. ↗

— Frank Luntz

#gut #politics

Preserving parks and open spaces is a winner because it doesn't need to be explained to everyday Americans. ↗

— Frank Luntz

#everyday #explained #need #open #open spaces

Your most important sale in life is to sell yourself to yourself. ↗

— Maxwell Maltz

#life #most #sale #sell #your

The advantage of working for a corporation is that it has only one message, because a product or a service doesn't speak; it's just there, and you can advertise it. ↗

— Frank Luntz

#advertise #because #corporation #just #message

The fundamental problem for Republicans when it comes to the environment is that whatever you say is viewed through the prism of suspicion. ↗

— Frank Luntz

#environment #fundamental #fundamental problem #prism #problem

The principles behind explaining and educating the product or the elected official is similar, even though the actual execution of it is very, very different. ↗

— Frank Luntz

#behind #different #educating #elected #even

The Republican National Committee hired me, and they hired me because they wanted someone who could look members straight in the eye and tell them the truth. ↗

— Frank Luntz

#committee #could #eye #hired #look

The way you communicate an idea is different than the way you communicate a product. ↗

— Frank Luntz

#communicate #different #idea #product #than