Anybody with ability can play in the big leagues. But to be able to trick people year in and year out the way I did, I think that was a much greater feat. ↗
If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks. ↗
The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships. ↗