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I was recently looking at what they can actually do to reduce consumption of petrol. It would be quite possible to build automobiles out of carbon fibre that would be just as strong, weigh 10 times less and consume 10 times less petrol. ↗
I view advertising as being this romanticizing element that helps us appreciate, understand and enjoy how remarkable it is that we've been able to do so much, and learn so much. I view it as really vital, even though sometimes it can be really annoying. ↗