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I have become an adjective. There is something called a Rovian-style of campaigning and it's meant as an insult. One columnist said it consists mainly of throwing mud until it sticks. One prominent blogger described the elements of a textbook Rovian race as fear-based, smear-based and anything goes. ↗
People who are running for office mislead the American people by saying that there's a three-point plan or a bumper sticker kind of way of bringing down gasoline prices. The fact of the matter is that nobody can do that. The price of oil is set on the global economy. People who have looked at this closely and hard know that's the case. ↗
You're following your track, the story, your only plan, your map for the audience, and all the other stuff is, like, the fun stuff: the costumes, the locations, the set-dressing and the actors. They can all be variable as you like if you stick - however roughly - to the path. ↗