The reason Apple is really good, I think, and the reason their stores succeeded, is not just 'cause we know the big idea, but we have a real passion for the littlest detail. It's legendary in our products. ↗
We made it known that we were trying to show the reality of France. People think of Paris as the city of love or the city of light, but where you got love you got hate, where you got light you got darkness. ↗