I assure this committee that, if I am confirmed, I will be strictly independent of all political influences... essential to that institution's ability to function effectively and achieve its mandated objectives. ↗
Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before. ↗
I'm not sure about the selling part, but I've always found that the things I've worn on tour have moved over to what people wear every day. Sometimes the things I wore in the beginning before I had money were things I put together. ↗