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People who supported Obama felt like they formed a relationship, that they were being spoken to. The way that campaign worked and the way he's worked during his first term is to make people feel like he's grasping their hand, whether it's by tweeting or email, moments after an event, sometimes during an event. It makes people relate to him. ↗
A significant piece of the wealth that the NFL owners garner is a result of the enormous TV revenues they get - and those revenues are supported by a legislatively granted exemption from the antitrust laws that has been made applicable to sports leagues, primarily the NFL. ↗