But when you get into a situation where you can acquire a proven leader, a proven quality player, an unselfish player, a guy who taken a team to the Super Bowl, I think you do it. ↗
Everyone knows what the Masters is, even if you're a non-golfer. People know what Wimbledon is. They know what the Super Bowl is. There are certain events that people just know about. ↗
Covering a Super Bowl is actually one of the easiest things we do because our most experienced people are there. We'll have 25,000 feet of film and there's no way you're going to miss anything. ↗
Well, Judy, I would hope in the new year, we could start thinking about politics not like it was the Super Bowl, where you always have to have one team that wins and the other team has to be a loser. ↗
You can't compare a Super Bowl crowd, which tends to be more polite and a little more neutral to that. The Super Bowl only has 7,000 to 8,000 fans for each team. ↗