Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if you will, of the merchant who cries aloud his wares. ↗
I wanted to make love in the rain, but owing to unfavorable (or, rather favorable) weather conditions, I took to the shower as a suitable substitute. ↗
Today's developer is a poor substitute for the committed entrepreneur of the last century for whom the work of architecture represented a chance to celebrate the worth of his enterprise. ↗