It comes down to something really simple: Can I visualize myself playing those scenes? If that happens, then I know that I will probably end up doing it. ↗
People are very protective of their cell phones, how it's used, where it's used and how much it costs. It has become a very personal issue for a whole lot of people in this country. ↗
We built that into a wholesale business that became, really, one of the largest companies in the United States. We had success in building new markets, opening markets for competition, and that takes a personal toll. ↗