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Film is the manipulative medium par excellence. When you think back on the history of film and the 20th century, you see the propaganda that's been made. So there are moral demands on the director to treat the spectators as seriously as he or she takes himself and not to see them merely as victims that can be manipulated to whatever ends they have. ↗
The principle of analogy is so simple, so natural, that everyone uses it in daily life. Imagine someone sitting down in front of the television after a long day at work. The first image he sees is that of a giant reptile squashing tall buildings. Is one's first hunch, "Oh! The news channel!"? Probably not. More likely one surmises the TV set had been left on the science fiction channel. Why? Because one's world of contemporary experience does not include newscasts of giant dinosaurs wreaking havoc in modern cities, but one has seen monster movies in which such disasters are quite typical. Which analogy does the TV screen image fit? ↗