Basically, radio hasn't changed over the years. Despite all the technical improvements, it still boils down to a man or a woman and a microphone, playing music, sharing stories, talking about issues - communicating with an audience. ↗
I'd like to feel that an advertiser gets something extra when they advertise with us - a certain humanity that comes from upbeat and positive human interest letters and success stories. ↗
The first syndicating I tried was when two partners and I created a production company in 1952. We wanted to syndicate famous Bible stories and sell them for $25 a show. ↗
It was definitely a part of our life. I mean, my mom had both her brothers and her fiancee in Vietnam at the same time, so it wasn't just my dad's story, it was my mom's story too. And we definitely grew up listening to the stories. ↗
Now, what tends to happen is that the stories get hyped. And the medicines are not quite as revolutionary and as dramatic as they seem to be. But, certainly, various phases of this problem are being attacked by the pharmaceutical companies. ↗
What I'm trying to do is find either existing properties or come up with properties or angles or stories which will create music drama. It's my obsession and most of all I would like to remain working in theatre. I think it's very much alive. ↗
