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The only other thing which I think is important is: Don't write a book or start a book with the expectation of communicating a message in a very important way. ↗
It used to be that you had to make female TV characters perfect so no one would be offended by your 'portrayal' of women. Even when I started out on 'The Office' eight years ago, we could write our male characters funny and flawed, but not the women. And now, thankfully, it's completely different. ↗