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Read through the most famous quotes by topic #semiotics
The ‘healthy’ sign, for Barthes, is one which draws attention to its own arbitrariness—which does not try to palm itself off as ‘natural’ but which, in the very moment of conveying a meaning, communicates something of its own relative, artificial status as well. …Signs which pass themselves off as natural, which offer themselves as the only conceivable way of viewing the world, are by that token authoritarian and ideological. It is one of the functions of ideology to ‘naturalize’ social reality, to make it seem as innocent and unchangeable as Nature itself. Ideology seeks to convert culture into Nature, and the ‘natural’ sign is one of its weapons. Saluting a flag, or agreeing that Western democracy represents the true meaning of the word ‘freedom’, become the most obvious, spontaneous responses in the world. Ideology, in this sense, is a kind of contemporary mythology, a realm which has purged itself of ambiguity and alternative possibility. ↗
I had fallen in love. What I mean is: I had begun to recognize, to isolate the signs of one of those from the others, in fact I waited for these signs I had begun to recognize, I sought them, responded to those signs I awaited with other signs I made myself, or rather it was I who aroused them, these signs from her, which I answered with other signs of my own . . . ↗
Reading a novel after reading semiotic theory was like jogging empty-handed after jogging with hand weights. What exquisite guilt she felt, wickedly enjoying narrative! Madeleine felt safe with a nineteenth century novel. There were going to be people in it. Something was going to happen to them in a place resembling the world. Then too there were lots of weddings in Wharton and Austen. There were all kinds of irresistible gloomy men. ↗
#literary-criticism #literary-theory #narrative #nineteenth-century #novels
Shifting the frame only slightly, the choice of a theory from among the range of always ideologically founded theories is itself necessarily ideologically motivated. Positioning is unavoidable; positioning is the result of choice from among a range of possibilities; that choice is socially meaningful - it is ideological. ↗
#media-studies #social-semiotics #theoritical-frameworks #communication
This book has two determinants: on the one hand, an ideological critique of the language of so-called mass culture; on the other, an initial semiological dismantling of that language: I had just read Saussure and emerged with the conviction that by treating “collective representations” as sign systems one might hope to transcend pious denunciation and instead account in detail for the mystification which transforms petit bourgeois culture into a universal nature. ↗
