Look at Scottish guys wearing kilts - you could look at them and laugh, but the way they carry themselves, how can you? You can wear some of the weirdest things and be cool. If you believe in it, that's what makes it cool. ↗
It's not easy to act, but to direct to act. It goes form one place to the next. It's not heading for the punchline, and also it's not about scoring goals. It's about passing the ball, and the goals will come by themselves. ↗
Our job is to sell our clients' merchandise... not ourselves. Our job is to kill the cleverness that makes us shine instead of the product. Our job is to simplify, to tear away the unrelated, to pluck out the weeds that are smothering the product message. ↗