My feeling is that the hero has now been defined by phrases like the odious one that we were all raised with - crimes does not pay. Of course it pays, you schmuck. That's not why we don't do it. We don't do it because it is wrong. ↗
I made the decision when I came to Seagram that it had to be OK that my public persona would be bad. It's the downside of a family business: anything good is because I'm somebody's son; otherwise, I'm a schmuck. ↗