When we were trying to get the money for Driving Miss Daisy, everyone kept saying no one could direct it well enough to entertain an audience for 100 minutes essentially watching three people chatting in the kitchen. ↗
So here, at Arsenal, we are often surprised when we are shown some of the newspapers, and at the bottom of an article there is a line saying if you know of anyone who had an affair with a player, call this number. It is very strange to us. ↗
Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before. ↗
Hence the saying: If you know the enemy and you know yourself, your victory will not stand in doubt; if you now Heaven and you know Earth, you may make your victory complete. ↗
What is ominous is the ease with which some people go from saying that they don't like something to saying that the government should forbid it. When you go down that road, don't expect freedom to survive very long. ↗
Now I'm kind of different. I'm not saying I lost my spark - I still have it - but I don't chase the goal as much as I used to. I'm playing for the team and I still know I can score, but it's different than two or three years back. ↗
Actors want to impress at the beginning, so you take advantage of that by suddenly saying, 'Right, you're here for two weeks.' What you're doing is creating a siege mentality. ↗