So here, at Arsenal, we are often surprised when we are shown some of the newspapers, and at the bottom of an article there is a line saying if you know of anyone who had an affair with a player, call this number. It is very strange to us. ↗
Talking about food is like talking about your dreams. Everyone has something to say. We all have to eat, it's just what we eat which differs. Some people eat for fuel and I feel bad for them. ↗
The economist John Maynard Keynes said that in the long run, we are all dead. If he were around today he might say that, in the long run, we are all on Social Security and Medicare. ↗
It's not name dropping, but not many people can say, like me, that they spent the day with the likes of Francis Bacon or that boring drunk Dylan Thomas. You don't forget things like that. ↗
Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before. ↗
Hence the saying: If you know the enemy and you know yourself, your victory will not stand in doubt; if you now Heaven and you know Earth, you may make your victory complete. ↗
