We wanted Nike to be the world's best sports and fitness company. Once you say that, you have a focus. You don't end up making wing tips or sponsoring the next Rolling Stones world tour. ↗
At some point around '94 or '95, 'Rolling Stone' said that guitar rock was dead and that the Chemical Brothers were the future. I think that was the last issue of 'Rolling Stone' I ever bought. ↗
We didn't go for music that sounded like blues, or jazz, or rock, or Led Zeppelin, or Rolling Stones. We didn't want to be like any of the other bands. ↗