#rod

The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace. ↗

— David Ogilvy

#consumers #important #marketplace #most #product

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product. ↗

— David Ogilvy

#believe #cheek #copy #got #just

It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy. ↗

— David Ogilvy

#agent #allow #buy #consumers #dishonest

Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped. ↗

— David Ogilvy

#afraid #competitors #manufacturers #many #march

The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising. ↗

— David Ogilvy

#down #flag #headline #kind #meat

You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place. ↗

— David Ogilvy

#break #decide #image #like #make

It was in 1969 that I was able to give up my administrative responsibility. As I worked hard my research never suffered during this period and as a matter of fact these were probably some of my most productive years. ↗

— George Andrew Olah

#administrative #during #fact #give #hard

I have achieved what I wanted to achieve. I'm better off at some sort of independent place where they not only like what I produce but also trust me to be the one to produce it. ↗

— Keith Olbermann

#achieved #also #better #better off #i

It has been my fate in a long life of production to be credited chiefly with the equivocal virtue of industry, a quality so excellent in morals, so little satisfactory in art. ↗

— Margaret Oliphant

#been #chiefly #credited #excellent #fate

We've played producers almost our entire lives in everything else we've created. But when working on a feature and even dealing with something like Warner Bros. or another production company, or other details that you can worry about - we definitely learned a lot. ↗

— Mary-Kate Olsen

#almost #another #bros #company #created