The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships. ↗
What I find sometimes that is tricky is if actors are using too much of their own life in a picture, in a scene, they get locked into a particular way to play the scene, and it lacks an immediacy. ↗
It's a tricky place, especially the last sector. I wasn't happy in practice. I wasn't happy with the car and I wasn't happy with myself. But I always thought there was more in the car. ↗