#quarkbeast

What's with the "iMagic" name change?' I said without preamble. 'Industrial Magic was a bit of a mouthful,' he explained. 'Besides, putting an "i"in front of anything makes it more hip and current. ↗

— Jasper Fforde

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#change

A Quarkbeast is a small hyena-shaped creature that is covered in leathery scales and often described as: 'One tenth Labrador, six-tenths velociraptor and three-tenths kitchen food blender. ↗

— Jasper Fforde

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#jasper #jasper-fforde #quarkbeast #the-song-of-the-quarkbeast #food