The best pop music is the songs that a group of people can dance to, but you can also listen to in your bed and cry. That's something obviously that The Beatles started and... so having that darkness there opens another door. ↗
Where I come from it was really unheard of to be at a party and someone says, 'What kind of music do you make?', and you say, 'Pop music.' You may as well have 'I'm not cool' stamped on your forehead. ↗