World Play is very '70s arena rock, very raw and in your face, and that's what we wanted. We recorded it in a very off-the-cuff manner and didn't really plan out how we were going to play. My solos are first takes. ↗
Chances are that neither the client nor the agency will ever know very much about what role the ad has played in sales or profits of the client, either short-term or long-term. ↗
But somehow, I felt no inclination to be interested in it in any amateur way, let alone professional, until suddenly I became interested. And the first thing I did was to compose: not play an instrument, but to compose. ↗