Because when you go out, and you have fun, basically you're performing for these tabloid outlets and the paparazzi. And when you perform and create this story, they're chuffed - they get excited, they capture it, and they put it out. ↗
A lot of musicians aren't proud; they'll do other work, just to be able to play music. I guess that's the way it's always going to be - musicians will have to suffer to a certain degree in order to obtain their outlet. ↗
They know they got the TV ad, they know they got the name recognition, they know that they can do a tie in with McDonald's or some fast food outlet and the money is just gonna flow in. ↗