If you're behind the times, they won't notice you. If you're right in tune with them, you're no better than they are, so they won't care much for you. Be just a little ahead of them. ↗
In 35 years of being in the media, I've had all this mud flung at me many, many times. It's not the first time. It's nothing unusual. I've been through it all before and the best way to deal with it is not to read them. ↗