There is no such thing as national advertising. All advertising is local and personal. It's one man or woman reading one newspaper in the kitchen or watching TV in the den. ↗
In a newspaper, you only have so much room. It teaches you the value of getting to the point, of not pampering yourself with your glorious writing. I've always been much more interested in one powerful sentence that stays with you. That's my style. ↗
If newspapers were a baseball team, they would be the Mets - without the hope for those folks at the very pinnacle of the financial food chain - who average nearly $24 million a year in income - 'next year.' ↗