Why do we capital-N Nerds love Mars so much? Because it's beautiful, it's tough, it's buried in our mythic, childhood memories. It's covered with human triumphs but also with sad stories of failure. ↗
What was previously perceived as nerdy is now viewed as original. What I like about nerdiness, geekiness, is it doesn't really matter what you're into - it just means you're not a follower. ↗