I keep lists of names of people that I have met, a list of things to do day by day as well as a log of how my time is consumed throughout the day. It's a very important part of my personal discipline. ↗
Call things by their right names - Glass of brandy and water! That is the current, but not the appropriate name; ask for a glass of liquid fire and distilled damnation. ↗
They put their feelers out for all the names and then they'll cast you up to the point a name steps up, and then it doesn't matter how much they love you, there's a certain marketing value on that name, and there you go. ↗