It's really hard in this day and age, with radio and MTV being so consolidated, to get new music out there. I think we've become a really legitimate, viable avenue for getting new music out there. ↗
The music industry is saying, This is the format, and if you'll fit into this format, you can be on radio, and if radio will play you, MTV will expose you, and MTV will expose you, we'll sell records. ↗
MTV lets us do whatever we want. For me, there is freedom in serving an experienced client who knows what they want and has the money to do it. MTV is that for us. ↗
