Doing press is like eating at McDonald's: while it's going on it's vaguely enjoyable - you're seduced by your own vanity and taking yourself rather seriously - but immediately afterwards you feel sick. ↗
I challenge you, to go to any school and open 50 lunchboxes, and I guarantee you there will be one or two cans of Red Bull, there'll be cold McDonald's and jam sandwiches with several cakes. ↗