#marketing

Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value. ↗

— Philip Kotler

#client #customer #marketing #product #value

Advertising, an art, is constantly besieged and compromised by logicians and technocrats, the scientists of our profession who wildly miss the main point about everything we do… ↗

— George Lois

#branding-expert #marketing #art

What we at first deem useless might end up being the next bestseller. It can be the product's novelty, fun factor or sheer stupidity. Whatever the case, just remember there's always room on the market for an original business idea. ↗

— Simon Zingerman

#business #creativity #feel-good #good-hearted #goodness

As an observer of human nature, let's just face the facts: stupid stuff sells, and often the more stupid and silly it is, the better it sells. ↗

— Simon Zingerman

#business #creativity #feel-good #good-hearted #goodness

Write, write, write! Get your you-know-what in the chair and write more books: write the books of your heart and don’t let stress steal your joy. ↗

— Sarra Cannon

#writers #writers-on-writing #beauty

Surround yourself with like-minded people who support you on the road to success. ↗

— Shirley George Frazier

#small-business #business

My phone isn't "smart" because of its features. I make it smart by maximizing the phone's feature-set toward better personal efficiency. ↗

— Larry Bailin

#marketing #marketing-expert #business

How can you squander even one more day not taking advantage of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable?” - Seth Godin, sethgodin.com ↗

— Seth Godin

#networking-marketing #social-media #business

Stop thinking “Outside the box” and look what is actually in the box first. You jump around from marketing gimmick to marketing gimmick without a clear plan or goal, hoping to reproduce someone else’s success without understanding all of the nuances and factors that went into that success. Further, people are so busy recreating the wheel that they have forgotten what the wheel looks like. ↗

— Julie Ann Dawson

#marketing #publishing #business

Today, brands are not the preserve of marketing department. Brands are too important to be left to the marketing department - or any other 'department,' come to that. Organizational ghettoes do not create vibrant world-changing brands. ↗

— Thomas Gad

#business #marketing #business