Broadcasting for advertisers is still the best game in town, and they know it. Look, I admire a lot of the shows on cable. I think 'Mad Men' is wonderful. I think 'Breaking Bad' is wonderful. But let's remember they're about one-tenth the audience of NCIS. ↗
I don't think any of us could have possibly anticipated how successful Mad Men has been. When we were working on the pilot, we loved it. We thought it was special. We hoped and prayed it'd be a success. But, we didn't count on it. ↗