#m

It is the perpetual dread of fear, the fear of fear, that shapes the face of a brave man. ↗

— Georges Bernanos

#brave man #dread #face #fear #man

What does the truth matter? Haven't we mothers all given our sons a taste for lies, lies which from the cradle upwards lull them, reassure them, send them to sleep: lies as soft and warm as a breast! ↗

— Georges Bernanos

#does #given #haven #lies #lull

In teaching man, experimental science results in lessening his pride more and more by proving to him every day that primary causes, like the objective reality of things, will be hidden from him forever and that he can only know relations. ↗

— Claude Bernard

#day #every #every day #experimental #forever

Science does not permit exceptions. ↗

— Claude Bernard

#exceptions #permit #science

Oh, to me not drinking is like being dead, almost. I sit here taking endless journeys down memory lane. It gets boring. ↗

— Jeffrey Bernard

#being #boring #dead #down #drinking

It is insight into human nature that is the key to the communicator's skill. For whereas the writer is concerned with what he puts into his writings, the communicator is concerned with what the reader gets out of it. He therefore becomes a student of how people read or listen. ↗

— William Bernbach

#communicator #concerned #gets #his #how

Nobody counts the number of ads you run; they just remember the impression you make. ↗

— William Bernbach

#counts #impression #just #make #nobody

An idea can turn to dust or magic, depending on the talent that rubs against it. ↗

— William Bernbach

#depending #dust #idea #magic #rubs

If your advertising goes unnoticed, everything else is academic. ↗

— William Bernbach

#advertising #else #everything #goes #unnoticed

Properly practiced creativity can make one ad do the work of ten. ↗

— William Bernbach

#creativity #make #practiced #properly #ten