I always look at money not as a motivating factor but as an element in the composition. You can't ignore it, but you've got to be very careful that it's not motivating you. ↗
One of the many problems with the American left has been its image as something rather too solemn, mirthless, herbivorous, dull, monochrome, righteous, and boring. ↗
The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to give it memory value. ↗
I grow plants for many reasons: to please my eye or to please my soul, to challenge the elements or to challenge my patience, for novelty or for nostalgia, but mostly for the joy in seeing them grow. ↗