As any student of literature knows, the books that last are often not the books that are most popular when they are written. Both 'Moby Dick' and 'The Great Gatsby' were complete failures, critically and commercially, when they first appeared. ↗
As anyone knows who has ever had to set up a military encampment or build a village from the ground up, occupations pose staggering logistical problems. ↗
MTV lets us do whatever we want. For me, there is freedom in serving an experienced client who knows what they want and has the money to do it. MTV is that for us. ↗