Read through the most famous quotes by topic #kindlehighlight
Stop doing stuff that doesn’t help you reach your goals. It sounds simple, doesn’t it? It’s a shame almost no one does it. The most common way we work more and do less is by working on the wrong stuff. We spend our time doing, doing, doing, even if the doing has nothing to do with our goals, business, or life. ↗
Ultimately, the purpose of a certification is to establish a particular level of proficiency in a discipline. Unfortunately, “social media” in and of itself, is not a discipline. Digital crisis management, on the other hand, is. So are digital customer service and online community management. This means that a certification program that focuses on social media without addressing each specific business function adapted to social media won’t end up certifying anyone in much of anything. ↗
Winners know what makes people tick by effectively tapping into our fears and aspirations. By listening very carefully and then repeating almost word-for-word exactly what they’ve heard, winners know how to articulate compelling needs—and products to satisfy those needs—that people didn’t even know they wanted. ↗
