It's extremely hard to build a company with a product that everyone loves, is free and has no business model, and then to innovate a business model. I did that with Kazaa, had half a billion downloads but that wasn't a sustainable business. ↗
This notion that it is up to each person to innovate in some way flies in the face of the industrial age, but you know what, the industrial age is over. ↗
Really in technology, it's about the people, getting the best people, retaining them, nurturing a creative environment and helping to find a way to innovate. ↗