The reason Apple is really good, I think, and the reason their stores succeeded, is not just 'cause we know the big idea, but we have a real passion for the littlest detail. It's legendary in our products. ↗
I look at my books the way parents look at their children. The fact that one becomes more successful than the others doesn't make me love the less successful one any less. ↗
We must become acquainted with our emotional household: we must see our feelings as they actually are, not as we assume they are. This breaks their hypnotic and damaging hold on us. ↗
You go to a theater now and you literally see parents watching the movie and they suddenly cover their kid's ears. I figured I'd make one movie where they didn't have to do this. ↗