In the United States, viewers don't get to see a lot of things we can show in other countries. We didn't get to show our naked Twister game from Wild On Jamaica, but we definitely filmed it. ↗
The way I see it, more people are wired with broadband from 9 to 5 during the day than watch TV at night. So therefore isn't the real prime time 9 to 5? Playing games at your desk - that's the new prime time, isn't it? ↗
Personally, I would say the 'master' of this whole thing is fate... Whoever is on the playing field is fair game, and it's up to them to avoid being used. ↗
If kids see you on the street and they want an autograph, that's a big honour so I spend half an hour before I get in the ground and 40 minutes to an hour after the game with the Everton fans signing autographs. ↗