Taking the entire globe, if North America and Western Europe can be called the 'cities of the world', then Asia, Africa and Latin America constitute 'the rural areas of the world'. ↗
So Europe's a big driver. And at one point, if the euro hadn't devalued, they would have been making as much money as the US with half the stores. Returns were higher. ↗
Since I'm allergic to various things, the army wouldn't accept me during the war, and I got into the Office of War Information, which sent music to Europe. ↗