#er

In the world of commercial speech, tobacco advertising bears the earmarks of an endangered species. ↗

— Jef I. Richards

#bears #commercial #earmarks #endangered #endangered species

I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything. ↗

— Jef I. Richards

#almost #anyone #anything #believe #believes

There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is regulated for truth. I'll put the accuracy of the average ad in this country up against the average news story any time. ↗

— Jef I. Richards

#ad #advertising #against #any #aspires

While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising. ↗

— Jef I. Richards

#also #be true #best #fact #lose

Advertising is speech. It's regulated because it's often effective speech. ↗

— Jef I. Richards

#because #effective #often #regulated #speech

Creative without strategy is called 'art.' Creative with strategy is called 'advertising.' ↗

— Jef I. Richards

#art #called #creative #strategy #without

Advertising is the 'wonder' in Wonder Bread. ↗

— Jef I. Richards

#bread #wonder

Creativity is an advertising agency's most valuable asset, because it is the rarest. ↗

— Jef I. Richards

#agency #asset #because #creativity #most

If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless. ↗

— Jef I. Richards

#consumers #done #ethically #pointless #trust

In advertising, sex sells. But only if you're selling sex. ↗

— Jef I. Richards

#only #selling #sells #sex #you