My first few films were institutional comedies, and you're on pretty safe ground when you're dealing with an institution that vast numbers of people have experienced: college, summer camp, the military, the country club. ↗
It's the weird thing Eton does - you're at school next to lords and earls and, in my case, Prince William, so you end up being used to dealing with those sorts of people. ↗
We're dealing with sophisticated customers. What's most important to these women is individuality. I have to create things she'll want to wear, no matter who she is. ↗
If all you have to offer is a look that is supposed to be appealing, the you are going to be paid attention to about a tenth as long as you would be if when you speak you are interesting. ↗